A brand new innovator in the technology world is teaming with the Jason Kidd Foundation to help young people be better equipped to succeed.
StraightPay®, an innovative payment and reward application, announced its initial product launch to select customers in February 2014, with a complete roll out to the public by the end of March, 2014.
When a StraightPay® user makes a purchase with their smartphone using the app, they receive 10% cash back rewards, encouraging them to return to the business for future purchases.
As part of the launch, StraightPay® announced that through a program called Paying it Forward™, a portion of every purchase made through the StraightPay® app goes to The Jason Kidd Foundation and its mission to improve youth education by helping to provide technology programs as well as tutoring and mentoring services.
“I am excited to have The Jason Kidd Foundation chosen as a beneficiary of the StraightPay® Paying it Forward™ program,” Jason said. “We depend on fundraising to keep our programs running and the StraightPay® partnership offers us a new avenue to continue to help children succeed.”
StraightPay® was Co-Founded in 2013 by James Fucetola, Paul Fucetola, Joseph Cerreto and John Apicella and received significant financial backing from a private Brooklyn investment group, enabling the company to launch an innovative platform for customers to pay for products and services.
The StraightPay® app is simple. A business establishes a StraightPay® account, customers download the app and link it to their debit or credit card using Virtual Debit™ technology. The business also uses StraightPay® platform to send deals and promotions directly to their customers’ smartphones.
StraightPay® is also 100% secure. StraightPay® secures sensitive customer card data to a secure vault, where it is encrypted and tokenized. The token – not the sensitive card data – is the only thing placed and stored. And customer’s credit card numbers are never seen or stored by the merchant, so a credit card breach such as the one that recently occurred at a major retailer would never be possible.
“As business owners, we were determined to find a way to limit credit card fees and Pay It Forward™ to our customers,” the founders said in a statement. “With the StraightPay® app, we’re transferring the fees we previously paid to the credit card companies back to our customers through 10% cash back rewards. It’s a win-win for everyone involved.”
